Context
I worked across BNP Paribas digital banking products in multiple European markets, designing experiences spanning customer acquisition, everyday banking and additional financial products across mobile and desktop.
Challenge
Banking journeys combine regulatory requirements, sensitive data and complex product rules with very low user tolerance for friction. The challenge was to make these flows feel clear and predictable while maintaining consistency across products, channels and markets.
Acquisition
Account opening · Identity verification · Facial recognition
Simplifying high-friction onboarding journeys while accommodating
verification, compliance and eligibility requirements
Everyday banking
Dashboard · Transaction history · Transaction flows
Creating clear information hierarchies and interaction patterns for frequent,
high-trust banking tasks across mobile and desktop
Grow / Products
Loans · Insurance · Product pages
Translating complex financial products and eligibility rules into journeys
which users could understand and complete with confidence
My role + impact
I designed UX and UI for multiple product areas, including mobile insurance, GoRata mobile loans, online account opening, the mobile dashboard, transaction history, transaction flows, product pages and print assets.
My work helped structure complex user journeys, simplify financial information and improve clarity at key decision-making moments. I also maintained visual and interaction consistency across the wider digital banking ecosystem.
Outcome
The result was a connected set of banking experiences supporting both acquisition and everyday use — from opening an account and exploring financial products to managing transactions, loans and insurance.
The work made complex financial services more accessible, consistent and user-friendly across channels.
