Context
BNP Paribas digital banking was a broad ecosystem of mobile and desktop experiences covering everyday banking, customer acquisition, financial products and transaction-related services.
The work spanned customer-facing journeys across multiple touchpoints, from first account opening to managing products and daily finances.
Challenge
The main challenge was to make complex, regulated banking processes feel clear, trustworthy and easy to complete across channels — while keeping the experience consistent between mobile, desktop, product pages and supporting print materials.
The scope included:
- online account opening with facial recognition
- GoRata mobile loans GoTravel mobile travel insurance
- daily banking and transaction flows
My role + impact
I designed UX and UI for multiple product areas, including mobile insurance, GoRata mobile loans, online account opening, the mobile dashboard, transaction history, transaction flows, product pages and print assets.
My work helped structure complex user journeys, simplify financial information and improve clarity at key decision-making moments. I also maintained visual and interaction consistency across the wider digital banking ecosystem.
Outcome
The result was a connected set of banking experiences supporting both acquisition and everyday use — from opening an account and exploring financial products to managing transactions, loans and insurance.
The work made complex financial services more accessible, consistent and user-friendly across channels.
